I took the opportunity in my State of the City Address last night to unveil and encourage public input on the rebranding proposal currently under consideration by the City Council. The primary driver of its development, and timing, is our municipal facilities project currently under construction. We’ve got some design decisions to make in the very near future concerning signage and interior finishes for the new buildings, which is what prompted the inquiry. So we’re not just talking about rebranding for the sake of rebranding.
That said, we’re now presented with an opportunity that has the potential to mean so much more. While the search for our brand identity started long before Harvey, in the storm’s aftermath it has come to symbolize the recovery itself. The exercise evoked a narrative about Bellaire, and by Bellaire in our own words, that it turns out could not be more timely.
The product is a visual representation of how we see ourselves, and how we want to see ourselves, what we aspire to be. It’s a reflection of all that is good about Bellaire, in celebration of where we’ve been and where we’re going. A fresh new look is something we can all rally around as we take pride and inspiration in the rebirth and renewal of our city.
